The ETF market is a winner takes most market, where we have the opportunity to become the early significant mover. In the traditional finance world, most people only know about Blackrock, Vanguard, and the S&P500/DJIA, which all enjoy the benefits of higher visibility, higher profits, and publicity from their early market dominance. With Index Coop, we see the opportunity to have the same impact in the crypto world where we can offer high quality index products and gain an early advantage as market leaders in the space.