Index Coop Docs
Comment on page

Our Guiding Principles

If our goals state where we want to be, then it's our principles that decide how we get there. We think about these in three distinct sections:
  • Business
  • Community
  • Personal
They are written here to act as a focal point for the Index Coop as we grow, something for the community to refer back to and make sure we stay on course and true to our values.


  • Shared Goals - We aim to create a wide range of suitable indices by leveraging a diverse and knowledgeable community, for the benefit of both users, and the wider digital asset space. We believe in constructive contribution and working alongside others to achieve success together.
  • Innovation - Index Coop began as an idea to collectively create and manage digital asset indices and we aim to lead the development of future products that continue to advance the space.
  • Performance - Our goal is to offer index products that represent simplicity and peace of mind. Indices are designed to help minimise fees and hassle, while maximising the breadth of choice for digital asset holders.
  • Data Driven, Community Governed - It is important that our decisions are driven by the wealth of market data available within DeFi. Combining the depth of this data with a passionate community we can make informed decisions quickly with a chance for everyone to contribute. This is a powerful strategy that will help Index Coop remain competitive in a fast-moving sector.


  • Long-term thinking - We do things for the long-term benefit of the cooperative, our users, and the community. We strive not to make decisions for short-term benefits.
  • People > Profits - Making money is easy, doing the right thing is hard. Our mission is to help everyone in the world achieve financial freedom and optimising for our own wealth is in direct conflict with our mission.
  • Fairness - We believe in fairly compensating actors for their contributions, whether they be methodologists, marketers, developers, etc. We believe in charging competitive, fair fees for the services the Coop provides. When the Index Coop collaborates with 3rd parties, we seek win-win situations.
  • Empathy - Before speaking, we listen to all parties to really understand where they are coming from, their needs, their concerns, and fears. Through building common understanding, we are able to come up with solutions that address all concerns and work towards a shared goal.
  • Internal Motivation - We do things because we believe them to be right, find them worth pursuing in and of themselves, and help us become who we want to be. We are not driven by external factors like politics or appeasing investors.
  • Transparency - Our strength comes from the collective community, not from hiding information from one another. Of course, there are things that are sensitive (e.g. HR, Legal, etc.) that have to be kept secret, but we strive to work in the open and keep maximum information flow available to everyone in the community.


  • Communication - We talk to each other honestly, about ourselves and about work. We’re all humans and have all chosen to share our lives together. Come as your whole self and be willing to be vulnerable. This is how we communicate.
  • Autonomy - We operate on teams and roles instead of titles and hierarchy. We empower everyone to be a leader and start new initiatives. We take responsibility for our actions, clearly communicate our goals and plans with the Coop to be accountable, and act as the owners of Index Coop that we all are.
  • Self-Organization - Our teams are committed to building stronger bonds with other teams within the Coop and seek advice when our decisions affect others. We act as a single organism - sensing, responding, and acting to each other and the outside world. Making all roles, teams, and internal agreements explicit and transparent to the Coop is critical, it is documentation that allows us to operate more freely and efficiently in a distributed workplace.
  • Growth and Improvement - We value growing as individuals, as a cooperative, and as a broader community. We respectfully challenge each other and our assumption, constantly searching for new areas to grow, whatever “grow” might mean. We seek to constantly learn from mistakes by reflecting, reviewing, and making necessary changes. Mistakes are not something to blame or shame people for. We recognize our current plan can always be improved and that the world is dynamic and constantly changes - thus we collectively need to adapt and change too.